Rocks Eyewear began with a simple idea: quality eyewear at an awesome price.

We are two Italian university students that have been in the family eyewear manufacturing business since birth. We grew up discussing UV content and frame styles over dinner. And our family trips were spent negotiating prices with our retail partners.

Looking at the market, we didn’t understand why it was so difficult to find good eyewear at a reasonable price.

We created Rocks Eyewear to offer designer eyewear directly to the customer, at a fraction of traditional prices. Our sunglasses are made and designed entirely in Italy. It was a combination of generations of manufacturing expertise and a new perspective on the retail eyewear industry.

We’ve taken control of the whole process, from design to build to delivery. We’re able to cut out the unnecessary costs and to ensure quality at every step.

Rock On.


our products


Made in Italy

Our sunglasses are designed and crafted entirely in Italy. They’re produced by a family-owned business operating in the heart of the Italian eyewear industry since 1950.

Ultra Lightweight

We specialize in creating ultralight sunglasses. Our sunglasses are about 2x lighter than the average pair out in the market.

Did you ever realize how other sunglasses weigh down your nose and ears? Yeah, we’re not fans of it either. So we made super light, super comfortable sunglasses that you can rock all day.

100% UV Protection

All of our sunglasses have 100% UV protection and are scratch resistant.

Our lenses are all category 3, which ensures UV protection and sun glare reduction, as well as a clear view in most light conditions.